15 November 2023

Statara Joins the ݮƵվ Ecosystem to Bring Critical Age and Demographic Data to ݮƵվ Ecosystem

WASHINGTON, DC., November 15, 2023 –&Բ;, a leading provider of data analytics and customer intelligence solutions, and ݮƵվ, the company that protects, connects, and delivers the world’s health data, today announced that Statara has joined the ݮƵվ Ecosystem, enabling ݮƵվ customers to connect to Statara Identity Insights.

Through this partnership, ݮƵվ customers gain access to Statara’s rich consumer data and social determinants of health. By leveraging ݮƵվ’s suite of data connectivity tools, organizations can de-identify and compliantly link datasets to Statara’s data at the individual level. This enables healthcare organizations to generate insights for various clinical and commercial use cases, such as developing and evaluating new drugs or treatments and recognizing disease patterns and health disparities.

“We are thrilled to be a part of the ݮƵվ Ecosystem as organizations work to advance the field and improve the lives of all,” said Bryan Whitaker, CEO, Statara. “Our experience delivering best-in-class data insights, particularly age and other critical demographics, has been a game changer for regulated and advocacy organizations, and we expect it will be a market advantage for ݮƵվ customers.”

Using the Statara Identity Insights identity graph, researchers can also tap into Statara Identity Insight’s Data Dictionary to gain insights into unique audience segments. Statara’s age data has been highly rated for its accuracy by Truthset, the industry’s leading recognition for data accuracy, quality, and transparency. Truthset has also recognized the strength and accuracy of Statara’s data on education, gender, race/ethnicity, political affiliation, language spoken, and home ownership/renter status.

“We’re delighted that Statara has joined the ݮƵվ Ecosystem,” said Tal Rosenburg, President and GM, Life Sciences, Ecosystem and Public Sector at ݮƵվ. “Linking social determinants of health to real-world data can be a powerful catalyst for better research and treatments by revealing the hidden social and economic factors that shape patient outcomes.”

About ݮƵվ

ݮƵվ protects, connects, and delivers the world’s health data to power better decisions and advance human health. ݮƵվ is a data logistics company for healthcare whose products and solutions enable organizations to move and connect data securely. ݮƵվ has a network of networks consisting of thousands of organizations, more than 70,000 hospitals and clinics, 70% of the 100 largest health systems, and an ecosystem of 500+ real-world data partners. To learn more about ݮƵվ, visit datavant.com.

About Statara

Statara is an innovative provider of data analytics and customer intelligence solutions. Our specialized identity resolution strategies including data hygiene and first-party data enrichment equip advocacy groups and corporate affairs campaigns, colleges and universities, and regulated consumer brand marketers with the critical insights and capabilities to execute their marketing campaigns. With our Digital Audiences, brands can launch targeted campaigns in full confidence that consumer data privacy and compliance will be upheld. Our experienced team of strategic consultants and data scientists ensure that our identity resolution, digital audience and activation solutions deliver optimized decision-making, personalized marketing and superior customer experiences. Statara is a business unit of holding company TARA Group. For more information, visit .

Media Contact

Jennifer Qotb, Young & Associates PR for Statara, 3014617062, jennifermq@yapr.com